Jun 19, 2025

Fear of the first website: What to do when starting is scarier than continuing

Why the phrase "I don't know where to start" is the best technical specification you can give us.

Fear of the first website: What to do when starting is scarier than continuing

"I have a business idea, but I don't know where to start with a website." If you've ever said this phrase, you're not alone. More than 70% of our clients come with exactly these words. And you know what? It's the perfect starting point.

Fear of the unknown paralyzes. You see successful competitor websites and think: "I need the same, but better." Then you start making a list of requirements, it grows, the budget scares you, and the project gets postponed. Sound familiar?

Why "I don't know" is normal

Imagine you came to a doctor and started diagnosing yourself. Strange, right? It's the same with websites. You're an expert in your business, we're experts in creating digital solutions. Your job is to tell us about the problem, ours is to find the solution.

When a client says "I don't know where to start," we hear: "I'm ready to trust professionals." And that's the most productive position to start from.

How we work with uncertainty

1. We start with questions about your business, not about the website 2. We study your audience and competitors 3. We offer several development scenarios 4. We start with a minimum viable product (MVP) 5. We develop the project based on real data

I postponed creating a website for two years because I couldn't formulate the specifications. Turns out, I didn't need to. The guys figured everything out in three meetings.

- Consulting company owner

MVP instead of "the perfect website"

Forget about creating the perfect website on the first try. It's impossible and unnecessary. Instead, we offer the MVP approach — minimum viable product.

What does this mean? We create a basic version of the website with key features, launch it, and see how real users react. Then we refine based on feedback.

A real example

A client came with the phrase: "I need a website to sell eco-products, but I don't know what kind." We started with a simple landing page with a pre-order form. In a month, we collected 200 applications and realized that people weren't interested in all products, but in a specific category. We restructured the strategy, made a full-fledged store for this niche. Now it's a successful business with $50,000 monthly revenue.

What we need from you

• Basic understanding of your business and target audience • Willingness to answer questions and provide feedback • Trust in the process and expertise • Understanding that a website is not a goal, but a tool

The first step is easier than it seems

Write to us: "I have a business in field X, I want to attract customers online, but I don't know how." That's all you need to start.

We'll ask the right questions, offer options, show examples. In a week you'll have a clear action plan, and in a month — a working website that can be developed.

Instead of a conclusion

Fear of starting is normal. But remember: while you're thinking, competitors are acting. You don't need to know all the answers in advance. You just need to start.

And yes, "I don't know where to start" is really the best technical specification. Because it's honest.

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